The Bicester Village Shopping Collection’s European Villages and Trip.com Group Sign Strategic Partnership Agreement
（18 May 2021 Beijing time) On 8th May, at the first China International Consumer Products Expo held in Hainan Province, nine European villages from The Bicester Village Shopping Collection officially signed a strategic partnership agreement with Trip.com Group, officially becoming The groups’ Global Quality Partners, which will further deepen the cooperation between the two sides. Mr. Yuan Zhengzheng, Chief Executive Officer of Trip.com Group Global Shopping Business, and Mr. Roger Qiu, Director of Partnerships in Asia, for The Bicester Village Shopping Collection, attended the signing ceremony as representatives of both parties.
Since joining forces in 2015, nine European villages have been working together with Trip.com Group to accomplish such remarkable achievements. During the special time in last year, Trip.com Group conducted in-depth research and analysis in cooperation with nine European villages, using precise marketing strategies to effectively reach out to distinguished expat Chinese guests with brand dynamics of The Bicester Village Shopping Collection.
In the future, the two sides will further leverage their strengths and deepen the cooperation through innovative approaches. Loyalty Program of Trip.com Group Global Shopping will be continued and expanded to Trip.com, the international platform of Trip.com Group, to reach out to more guests excluding from Mainland China. More significantly, Loyalty Program can provide any guest from nine European villages with a fixed percentage of cashback, which will be returned directly to them after their purchase. The new partnership with Trip.com is also similar, where guests can get Trip Coins for any future bookings on Trip.com and enjoy more benefits from other partners while shopping.
Mr. Yuan Zhengzheng, Chief Executive Officer of Trip.Com Group Global Shopping, said, “Nine European villages from The Bicester Village Shopping Collection are a perfect overseas partner.” He added, “The past year we have collaborated with The Bicester Village Shopping Collection to implement effective marketing plans and also provide them with cashback and promotions, leading to a multi-win situation. “
Last year, the nine European villages of The Bicester Village Shopping Collection continued to innovate and upgrade services, in order to offer guests brand new extraordinary experiences in healthy shopping environment. Safe shopping protocols have been launched such as digital queuing to keep social distance. Ingolstadt Village in Munich and Fidenza Village in Milan have both opened The Apartment for distinguished guests. Two villages have also been expanded, La Roca Village in Barcelona and Kildare Village in Dublin (estimated to finish within this year), aiming to provide guests with a wonderful journey. Meanwhile, newly launched virtual shopping service enables guests to book a private appointment and shop the boutiques virtually with the help of staff.
The Bicester Village Shopping Collection is the 11 distinctive destinations across Western Europe and China. Two of them, located in China, are Shanghai Village in Shanghai International Resort and Suzhou Village in Yangcheng Lake Resort, the largest one among all villages. More than 180 international boutiques are open in the villages, creating an extraordinary shopping paradise for millions of guests from home and abroad. While international tourism has not yet resumed, Shanghai Village and Suzhou Village will be the best places for Chinese guests to have an extraordinary shopping experience.
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About Trip.com Group:
Trip.com Group is a leading one-stop travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group enables local partners and travelers around the world to make informed and cost-effective bookings for travel products and services, through the aggregation of comprehensive travel-related information and resources, and an advanced transaction platform consisting of mobile apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003, Trip.com Group has become one of the best-known travel brands in the world, with the mission to ‘pursue the perfect trip for a better world’. https://group.trip.com
About The Bicester Village Shopping Collection
The Bicester Village Shopping Collection is the 11 distinctive destinations across Western Europe and China, within reach of many of the world’s most important gateway cities: London, Paris, Shanghai, Milan, Barcelona, Madrid, Brussels, Antwerp, Cologne, Düsseldorf, Munich, Frankfurt, and Suzhou. The Collection, by Value Retail, is unique in its unprecedented brand mix, beautiful settings, cultural richness, remarkable service and savings of up to 60% on the recommended retail price. Each Village plays host to the world’s most revered fashion and lifestyle boutiques, and each one offers extraordinary experiences and hospitality for the world’s most discerning guests. Discover more at TheBicesterVillageShoppingCollection.com